A few days ago, Ed Miliband gave a speech in which he called for substance to triumph over image.
And of course he was right. It doesn't matter whether you look like Elle Macpherson or Jabba the Hutt - what counts is whether you have good, big ideas to turn Britain around.
So, unlike 99.9 per cent of the population, I read every word of Miliband's speech. I sieved it and strained it for the smallest crouton of substance - but found nothing.
Where are the detailed plans to tackle educational inequality, to reform welfare, to give the country the homes it needs, to provide the infrastructure for Britain to compete?
These ideas, these policies, are instead being driven forward by the Conservatives in government.
How can Ed Miliband take this country forward if he is only offering more spending, more taxes, and more debt than future generations can ever hope to pay off? The answer is that he can't.
He was absolutely right to say that politics should be about ideas. But the truth is he doesn't have any.
Donate £10 today and let's make sure he never gets into Number 10.
Best wishes,
Boris Johnson
